The government of Bhutan has always adopted a cautious approach taking the right balance between sustainability and enriching travel experiences at the heart “High Value, Low Volume” of the policy. The New SDF is set to make the country an exclusive travel destination and it’s driven by an enhanced and revitalized “High Value, Low Volume” policy which was adopted when Bhutan first welcomed tourists in 1974.

Our country always took pride in being the only carbon-negative country and putting environment conservation at the forefront of the policy. The transformative times bought on by the covid 19 and other factors have made our tiny kingdom take a pragmatic approach to ensure the upkeep of sustainability initiatives adopted by our forefathers. 

It became inevitable to take these steps to avoid the looming negative impacts of mass tourism that could have on a tiny country like Bhutan.